Feel the
ROSE FINANCIAL
Difference.
Trust, Service, Value...This is Rose Financial
Rose Financial is a third-party administration (TPA) firm that specializes in but not limited to Plan design, Plan Implementation, document preparation, and day to day administration of standard and non-standard retirement plans. We administer plans across the United States from self-employed to firms with hundreds of employees.
Our Philosophy
Our Mission
The Rose Financial Group, LLC will prescribe the optimum qualifed plan design under the authority of applicable law, which most appropriately meets our client’s stated objective, and administer that plan according to a standard of service unmatched by our competition.
Our Background
The Rose Financial Group, LLC was founded in 1999 by Al Rossetti, a seasoned industry professional with over 24 years of experience. The firm was launched as a spin-off from a family business that had been serving Indiana companies since the 1950s. Al's mission was clear: to bring the high service standards traditionally associated with trust departments into the independent third-party administrator (TPA) market.
Al began his career in the late 1980s in the Pension Trust Department of a major regional bank in Indianapolis, Indiana. By the 1990s, he has become Vice President and Product Manager for a national bank headquartered in Cleveland, Ohio. There, he led a major initiative to help clients reduce retirement plan costs by sourcing competitive investment products through the brokerage industry.
During this period, Al and his peers played a key role in developing innovative retirement plan solutions that were significantly more cost-effective than traditional trust-based offerings. While these new models outperformed their predecessors in several ways, they also introduced a critical shortfall: the customer experience.
Two primary issues emerged. First, brokers and insurance agents—often acting as the plan’s relationship managers—frequently lacked the legal and operational expertise required to address complex retirement plan questions. Second, poor communication between key service providers (brokers, TPAs, custodians, recordkeepers, etc.) created inefficiencies and confusion for plan sponsors and participants alike.
Recognizing these challenges, Al founded The Rose Financial Group with a commitment to bridging the service gap. By combining the personalized, knowledgeable support of traditional trust departments with the efficiency and flexibility of modern retirement solutions, Rose Financial delivers a superior client experience tailored to today’s evolving retirement landscape.
Our Philosophy
At Rose Financial, we were founded on the commitment to solve the complex challenges employers face when managing retirement plans—and that commitment remains central to our work today. Unlike most “third-party” administrators, we take a hands-on, integrated approach. We work directly with you and act as a liaison between all parties involved in your plan, ensuring smooth coordination without limiting your access to those partners.
By facilitating communication across service providers, we eliminate the common disconnects that can delay progress or lead to confusion. We also ensure your plan-related questions are answered by the right experts, rather than falling to brokers or agents whose expertise may lie elsewhere.
This collaborative model has supported hundreds of clients over the years, offering them the flexibility to incorporate diverse service providers and plan features—without sacrificing consistency or control.
In short, Rose Financial brings the insight, experience, and proactive coordination needed to help you achieve your company’s goals, fulfill your plan’s objectives, and better serve your employees. We look forward to doing the same for you.
The Rose Financial Service Commitment
Service is what separates qualified plan providers from qualified plan partners.
Today, most plan sponsors recognize that investment options and retirement plan features are largely commoditized. Pricing disparities are narrowing, and technology has brought consistency across providers. That leaves one true differentiator: service.
At Rose Financial, we understand that qualified retirement plans are not your core business—but they are ours. These plans come with complex compliance requirements from federal and state agencies, which can be overwhelming for small and mid-sized employers. That’s where we step in. We aim to lift as much of that administrative burden off your shoulders as possible.
We don’t expect you to manage what we can handle for you. Our clients rely on us as their dedicated back-office partner, managing daily plan operations with their best interests at heart. Unlike many providers, we don’t optimize our processes for our own convenience or allow fund families or advisors to do so either.
Everyone claims to provide quality service—but we define it differently. A pleasant voice and returned calls are common courtesy. True service goes deeper: it’s about responsibility, accountability, and empathy.
Ask yourself:
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Does your administrator respect your time and priorities?
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Do they provide more than just materials—like context and solutions?
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Do you receive insight into your plan’s health and performance?
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Are you alerted not just to compliance failures, but to risks and ways to avoid them?
We’re proud of how our clients answer these questions. If you're ready for a different kind of service experience, we welcome the opportunity to show you how we can help.
Call us at (317) 558-8000 to learn more.
Contact Us
6602 E 75th St #200, Indianapolis, IN 46250, USA
(317)-558-8000 Phone
(317)-558-0010 Fax
